Los Masis is an Andean, Bolivian and Latin American folkloric musical group. Its name comes from the Quechua word “Masi” which is a symbol of friendship and brotherhood: literally it means your equal, your brother or your countryman. Their work is the result of experiences and direct contacts with Andean and Latin American cultural events. They have a deep commitment to their roots and to their current social reality. This is why Los Masis has created the Masis Cultural Center * a private, non-profit institution whose main activity is the integral education of children and young people, using music as the main tool to achieve this goal. Los Masis have become the fundamental pillar of the economy of these cultural projects, because the resources obtained in their artistic tours support this social work, with the folowing projects: A Tomorrow with a Future, Los Juchuy Masis, Los Q’arapanzas and Indómito.
Through processes of ethno-musicological research and on-site experiences, Los Masis carries out work of a musical rescue of the Andean cultural heritage, work that they spread to the world in order to revalue it and return to Andean music its original social content.
The ideological framework is one of the most important values that Los Masis has: ethno-musicological research, the rescue, revaluation and dissemination of the Andean cultural heritage and particularly the Bolivian one, is its main activity. This ideological framework has not only remained in a simple discourse, thanks to the social work that Los Masis has developed for more than four decades, this translates into using music as an instrument to create processes of socioeconomic development.